UK shoppers forecast to spend £10bn in Black Friday sales Read moreIt’s obvious why the retail sector is keen. But even here, the kinds of shops and small businesses that tend to build up communities are unlikely to benefit from the steadily increasing shift to online shopping. This also explains why Apple stores are among the most profitable retail outlets in the world, and the least affected by the online world. Meanwhile, in China, the Singles Day sales have been boosted as an equivalent to Thanksgiving and Black Friday, but they are entirely online. The idea is to turn shopping into a collective online experience, like a game, where the imagination is freed from the dreary inconveniences of physical shops.

Source: The Guardian November 20, 2017 19:18 UTC